Direct response broadcast and the new electronic media.

Cover of: Direct response broadcast and the new electronic media. |

Published by Direct Mail/Marketing Association in New York, N.Y. (6 E. 43rd St., New York 10017) .

Written in English

Read online


  • Broadcast advertising.,
  • Direct selling.,
  • Mail-order business.,
  • Advertising media planning.

Edition Notes

Book details

SeriesMonograph / DMMA Information Central ;, #2, DMMA Information Central monograph ;, v. 2.
ContributionsDirect Mail Marketing Association.
LC ClassificationsHF6146.B74 D57 1981
The Physical Object
Pagination101 p. :
Number of Pages101
ID Numbers
Open LibraryOL3040407M
LC Control Number82132295

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